Accor and ADCB enter into partnership to launch ALL – ADCB credit cards; Visa credit cardholders will be able to enjoy unlimited experiences at over 28 Accor properties in the UAE and over 5,200 properties worldwide

Dubai, United Arab Emirates: A global augmented hospitality group, Accor, through its ALL-Accor Live Limitless loyalty program, is pleased to announce its strategic partnership with Abu Dhabi Commercial Bank (ADCB), to announce the launch of ALL-ADCB Infinite and Signature credit cards for consumers in the United Arab Emirates. The official signing of the partnership took place today at the ADCB headquarters in Abu Dhabi, in the presence of Mr. Ala‘at Eraiqat, the ADCB Group CEO, Mr. Mehdi HemiciChief Loyalty & Partnership Officer at Accor, and Dr. Saida JaffarNational Director of Visa Group and Senior Vice President of GCC, in addition to senior management from all parties to mark this milestone.

This formidable agreement combines ALL – Accor Live Limitless, Accor’s lifestyle loyalty program, and ADCB to create a co-branded offer Visa credit card that rewards cardholders with elevated experiences to live in the United Arab Emirates and globally.

Leveraging the rich experience and comparative advantages of three leaders in hospitality, banking and payments, ALL-ADCB Infinite and Signature credit cards will offer cardholders a gateway to endless privileges and benefits. With an unparalleled portfolio of 28 Accor properties, guests can enjoy a wide range of service options that complement their lifestyle in the United Arab Emirates.

In 2020, Accor announced its global partnership with Visa, to bring new payment experiences to loyal ALL – Accor Live Limitless members, thanks to the ALL Visa credit card. The introduction of the ALL Visa card allows Accor group to engage guests beyond their stay, through an industry-leading loyalty program, offering ALL members the opportunity to earn points, enjoy new experiences and even more hotel nights. The success of Accor’s global partnership with Visa led to notable agreement with Abu Dhabi Commercial Bank by offering the ALL-ADCB Infinite and Signature credit cards to consumers in United Arab Emirates.

Commenting on the partnership, Mehdi HemiciChief Loyalty & Partnership Officer at Accor, said: “The ALL-ADCB credit cards mark an important milestone for Accor and ALL in the region, as we are partnering with one of the most respected banks in the world. United Arab Emirates. Thanks to ADCB, ALL- Accor Live Limitless- Loyalty Program can be enjoyed in a class of its own, and we look forward to seeing the fruits of this collaboration. Working with luxury and premium brands such as Raffles, Fairmont, Sofitel, Rixos, 25 Hours and Pullman enables us to deliver immeasurable cardholder experiences, not just in the United Arab Emirates, but overall. At Accor, we aim to deliver world-class experiences and this partnership between ALL and ADCB is an imperative step towards achieving that goal.

The ALL-ADCB Infinite and Signature credit cards not only offer cardholders the opportunity to earn Reward points on everyday purchases and enjoy benefits from 28 of Accor’s upscale, lifestyle and luxury hotel brands in the USA. United Arab Emiratesbut also offers cardholders the ability to access incredible benefits worldwide from over 5,200 participating properties.

Commenting on the partnership, Arup Mukhopadhyay, Group Head Consumer Banking at ADCB, said: “This partnership between ADCB and Accor brings together two great brands that share a common set of customer-centric values ​​and an intense focus on delivering an unparalleled customer experience. The ADCB-Accor Infinite and Signature credit cards will provide our customers with exceptional value in terms of lifestyle and financial benefits. ADCB is committed to setting new standards in banking by scaling customer-centric services and exceeding demands to exceed customer expectations.

Shahebaz Khan, Visas general manager for United Arab Emirates, Bahrain and Omansaid “We always design great deals with our partners to ensure Visa cardholders have access to exclusive benefits that enrich their hospitality experience and lifestyle choices. We are therefore delighted to partner with Accor and ADCB to bring the ALL-ADCB credit cards which offer United Arab Emirates consumers the unique experiences they seek. The cards are contactless, enabling fast, easy and secure in-store payments, and, for travelers, they promise the peace of mind of global acceptance at our 70 million partner merchants.

With over 68 million members worldwide, including over 700,000 members in the United Arab Emirates, ALL – Accor Live Limitless, Accor’s loyalty program, is one of the most popular rewards programs in the region. Among the renowned hotels participating in the Accor loyalty program are Rixos Abu Dhabi Saadiyat IslandRaffles The Palm Dubai, Sofitel Dubai The Obelisk, Fairmont Bab Al Bahr and Sofitel Abu Dhabi Corniche to name a few.

About Accor

Accor is a world leading hotel group made up of more than 5,200 establishments and 10,000 restaurants in 110 countries. The group has one of the most diverse and integrated hotel ecosystems in the industry, comprising more than 40 brands of luxury, premium, midscale and budget hotels, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unrivaled position in lifestyle hospitality – one of the industry’s fastest growing categories – is led by Ennismore, a creative hospitality company with a global portfolio of entrepreneurial and founder-owned brands. with a goal at their heart. Accor has an unrivaled portfolio of distinctive brands and approximately 260,000 employees worldwide. 68 million members benefit from the company’s comprehensive loyalty program – ALL – Accor Live Limitless – a daily life companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Agir Ici, Accor Solidarité, RiiSE Fund and ALL Heartist initiatives, the Group focuses on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusiveness. Founded in 1967, Accor SA has its headquarters at France and listed on the stock exchange Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in United States. For more information, visit or follow Accor on Twitter, Facebook, LinkedIn and Instagram.


Sarah Fernandez

Director of PR & Communication

India, Middle East, Africa & Turkey

Phone +971 56 544 8997

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