Cembra launches Certo! – a new range of credit cards offering cash back and other innovative services

Cembra Money Bank AG / Keyword(s): Product launch

01-Jul-2022 / 07:28 CET/CEST
Publication of an ad hoc announcement pursuant to Art. 53LR
The issuer is solely responsible for the content of this announcement.

Ad hoc announcement pursuant to Art. 53LR

Zurich – Cembra now offers an even simpler and more flexible credit card payment method. Certo! – Cembra’s new range of credit cards – are easy to use, fit any lifestyle and offer cash back rewards of up to 1%. Cembra customers with a Cumulus-Mastercard will be offered a Certo! Mastercard® in due time for immediate and transparent use. The launch of this new range of cards is another key step in the implementation of the strategy announced by Cembra in December 2021.

Cembra has set the standard with Certo!, which provides everything you need from a credit card and more. The new range will initially include two cards, the Certo! A Mastercard® accessible to all and the Certo! Mastercard® for existing Cembra customers with a Cumulus-Mastercard.

Certo! A Mastercard® is offered with no annual fee, is simple to use and adapts to all lifestyles. It offers a cash reward of 1% on purchases at the customer’s three favorite stores and 0.33% on all other payments. Customers can select their three favorite stores from an initial list of 20 and update them later on a monthly basis. Insurance services are also included. The new Certo! A Mastercard®, available today, is linked to the Cembra app, where users can check their transactions and card details, view their rewards and manage their favorite stores. The list of eligible stores, as well as the rewards, discounts and digital features offered, will continue to evolve over time.

Certo! Mastercard® is now available for customers with a Cumulus-Mastercard. Many customers will already receive their new card in the coming weeks. All customers will receive a new card in due course or can order one immediately. Certo! Mastercard can be activated and used immediately. The card details, including the PIN, will remain unchanged, as will the card contract. All issued Cumulus-Mastercards and associated features will remain valid until the customer chooses to upgrade to the new Certo! Mastercard® or until the card reaches its expiry date. The new card offers a 1% refund on purchases at Migros, Coop and the Swiss Federal Railways. All other trades are rewarded with a 0.33% cash bonus. A national advertising campaign will be deployed to highlight the launch of the new Certo! maps. For more information about Certo!, please visit www.certo-card.ch/ (available in German, French and Italian).

Holger Laubenthal, CEO of Cembra, said: “Certo!, our new range of credit cards, reflects what we stand for: high customer value, simple and digitally assisted handling, excellent service and the highest security standards. We are delighted to be able to offer customers with a Cumulus-Mastercard the option to seamlessly switch to this attractive new card for immediate use.

The launch of this new range of cards is another key step in the implementation of the strategy announced by Cembra in December 2021. Cembra’s strategic ambition is to leverage technology in order to provide customers with the credit solutions the most intuitive consumers in Switzerland. Cembra builds on the strengths of its proven credit plant and will significantly increase efficiency, accelerate growth in its core businesses and seize new growth opportunities, particularly in Embedded Finance and the Buy Now Pay Later business. . To support these strategic programs, Cembra is transforming its corporate culture to become a more customer-centric, agile, learning-driven and collaborative organization.

Key dates
July 21, 2022

Publication of 2022 half-year results

About the Cembra money box
Cembra is one of Switzerland’s leading providers of financing solutions and services. Our product line includes consumer credit products such as personal loans and auto leases and loans, credit cards, insurance sold therein, bill financing, and deposit and saving.

We have over a million customers in Switzerland and employ over 1000 people from 41 different countries. We are headquartered in Zurich and operate throughout Switzerland through our branch network and online distribution channels, as well as our credit card partners, independent intermediaries and car dealerships.

We have been listed as an independent Swiss bank on the SIX Swiss Exchange since October 2013. Cembra is rated A– by Standard & Poor’s and is included in the SXI Switzerland Sustainability 25 Index and the Bloomberg Gender Equality Index 2021.

End of the ad hoc announcement