Hardbacon acquires Simplerate.ca to expand its credit cards

MONTREAL, March 23, 2022 (GLOBE NEWSWIRE) — hard bacona personal finance application used by more than 35,000 Canadians, today announced the acquisition of Simplerate.ca, consolidating its position in the rewards and credit card industry in Canada. With this acquisition, Hardbacon now reaches more than 200,000 Canadians per month through its mobile app and website properties.

As part of the acquisition, Hardbacon will continue to maintain Simplerate.ca and update it with unique content that helps Canadians save money and earn rewards by choosing the best credit cardsjoining the right rewards programs and facilitating the buy online. Hardbacon will also be rolling out its own comparison toolsallowing visitors to the Simple Tariff to compare credit cardsas well as other financial products such as mortgages, online brokers, savings accounts and robo-advisors.

This decision is part of Hardbacon’s growth strategy based on mergers and acquisitions (M&A) which includes the acquisition of media properties specialized in the field of personal finance. More recently, the company acquired calculator website FindMyTotal, as well as French-Canadian rewards points specialist GratteCenne.

“Hardbacon is on a mission to help Canadians save money, and to do that, we’ve long sought a strong competitor in the rewards points and credit card space. Now we are pleased to have acquired a dedicated property to continue this mission with the addition of Simple Rate,” said Julien Brault, CEO of Hardbacon.

Simple Rate is a highly respected comparison website for its mission to educate Canadians on how to properly use financial products and services. Their website receives 20,000 unique visitors per month. Financial terms of the deal were not disclosed.

“I started Simple Rate because I knew the right products can save you money and grow your wealth,” explained Simple Rate founder Paul Kim. “I am pleased that Harbacon is taking the helm of the company and continuing to push our mission further.”

Canadians can now shop and compare financial products on Simplerate.ca and Hardbacon.ca.

About Hardbacon
Hardbacon helps Canadians plan, budget and invest, while allowing users to compare different financial services such as credit card, Bank accounts, online brokers and robo-advisors. Hardbacon is available for download on the App Store and Google Play Store.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0505451d-dda0-4bd6-82d7-c97a45eb1f2b