Republic Bank Ghana has introduced four Visa credit cards in the market.
Joining the few competitors to remain relevant in the banking space, the cards will allow individuals and businesses to have easy access to credit and pay later.
Nicknamed “The Fantastic 4”, Visa credit cards are Visa Adeshie, Visa Classic, Visa Infinite and Visa Business.
Unlike the very few offering the same products that target society’s elite with deep pockets, Republic Bank has lowered the threshold to allow more people access.
It is also part of a pragmatic step towards driving a cashless society as envisioned by the government.
The bank’s Adeshie and Visa Classic credit cards have been designed to meet the needs of salaried workers and earners in Ghana.
These two cards offer a limit of up to 100,000 GH¢ with an interest-free period of 45 days.
The Visa Infinite card, the premium card in the Visa card portfolio, meets the needs of high net worth individuals by giving them access to Global Concierge by Visa to all destinations, medical and legal referral by Visa and multi- trips.
It has a 150,000 GH¢ card and an interest-free period of up to 45 days.
The Visa Business credit card, the first of its kind in Ghana, allows businesses to access credit cards for their business travel expenses or, in the case of SMEs, to support their business.
It allows businesses to directly access a credit facility of up to GH¢200,000 on business cards at any time for their business operations.
Speaking at the launch in Accra last Friday, Republic Bank Ghana Managing Director Farid Antar said the introduction of Visa credit cards should not just be among the few banks offering credit cards in the country, but rather to direct the credit market. Trading cards in Ghana.
He said the credit card, while very popular in other markets, was widely seen in the country as a privileged product that only wealthy, high-profile individuals in society could access.
Mr Antah said his outfit sought to break the perception that credit cards were only for the elite or the high net worth in society.
“Yes, indeed, a credit card is a privileged card and we believe that everyone deserves privileged treatment. For us, as long as you earn more than GH¢1,500 in net income, whether you are an employee or a business owner, you are eligible to own a Republic credit card,” he said.
He said the bank was looking to promote a cash-centric lifestyle, as seen in many advanced countries around the world, adding that “the only way to do that was to make transaction facilities cashless. cash available and affordable”.
On his part, the Chairman of the Board of Republic Bank Ghana, Charles Zwennes, said there was enormous potential that technological developments could bring to transform the financial sector in a way that would bring significant gains. to businesses and consumers.
“I am particularly pleased with the introduction of the business credit card. As a business owner, I understand the liquidity challenge and the importance of the business credit card,” he said.
He said the card was indeed a business-oriented solution product and urged the management and staff of the bank to bring the products to the doorstep of every business and entrepreneur in Ghana.